Van Voorhis Productions
We partnered with Spin Master to raise awareness for Vida the Vet, a new Netflix show for toddlers that combines fun, learning, and empathy. By the end of the campaign, we wanted parents to see Vida the Vet as both an educational and heartwarming series, encouraging them to share it with their little ones.​
To introduce the show to parents and preschool-aged kids, we created live-action social videos that highlight the core values of the show—curiosity, empathy, and kindness—while featuring topics that resonate with parents, such as how to care for animals, deal with emotions, or navigate everyday challenges like hiccups or a sad day.
Our goal was to craft engaging, fun content that shows parents how Vida the Vet sparks imagination, teaches life lessons, and helps children understand important concepts in an entertaining way.
For the launch of Manscaped's latest product, the Lawn Mower 4.0, we orchestrated a global influencer campaign featuring over 50 creators from around the world. Our goal was to introduce the cutting-edge trimmer to a diverse audience, leveraging the power of TikTok and Instagram to generate buzz and excitement.
The campaign included the production of engaging video content in 6 different languages, designed to resonate with global audiences across multiple regions. We produced a range of videos in 15, 30, and 60-second formats, optimized for TikTok and Instagram, highlighting the product’s key features and benefits. Each video was customized to fit the influencer’s unique style while showcasing the product’s functionality and innovation.
One of our key partners is Macy’s, a cornerstone of American retail with over 700 stores and 100+ million monthly views on Macys.com. We collaborated with Macy’s to produce weekly video content for their network of 100+ brand ambassadors, who share these shoppable videos across their social channels.
Through Macy’s Style Crew, a new social selling initiative, employees become brand ambassadors, creating authentic, engaging content that drives direct sales through embedded links. Macy’s Style Crew allows participants to share personalized, shoppable videos, enhancing their social media presence while rewarding their impact. Check out #macysstylecrew on social for examples.
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This initiative brings products to life, enabling customers to shop directly from videos—making the shopping experience seamless and interactive.
Alex Bowman is known for tearing up the track behind the wheel of the Ally No. 48 NASCAR Cup Series car, but what does his routine look like when he's off the track? With about 150 days a year spent on the road, we sat down with Bowman to get an inside look at his life while traveling. From his must-have travel essentials to his dream vacation spots and everything in between, Bowman opens up about what matters most when it comes to life on the road.
